Dr. Peter Hryciuk, DC	Dr. Stephane Laverdiere, DC

About ChiroVMail

Two Chiropractors Say Enough is Enough to Ineffective Patient Education

For years Toronto chiropractor Dr. Peter Hryciuk remained dissatisfied with how difficult it seemed to be to keep his patients educated with the chiropractic message. Handing out newsletters and articles never seemed to have the impact he wanted. He tried everything from post cards, to email newsletter services to seminars. All were either time consuming, expensive, or never hit home with the patients the way he wanted.

In September of 2006 while brainstorming with colleague Dr. Stephane Laverdiere, they noticed the exploding popularity of online video. It seemed everyone was using online video to learn, share, and express themselves. The two chiropractors came up with the idea of using compelling video to solve the patient education problem.

Making their own videos using home cameras didn't seem to go over well as patients fell asleep when watching them. Mailing video tapes or handing them out was an expensive and time consuming proposition. Both doctors scoured the marketplace for months in vein looking for compelling, engaging chiropractic educational videos, only to come up empty handed. The only videos available were either outdated, or long, boring, and unprofessional.

So the two chiropractors decided there was only on option left - to produce their own videos. What the public needed was high quality short attention-getting videos. The videos also needed a powerful email communication technology to automate the process of getting the them into the hands of people.

In 2008 ChiroVmail was born. Doctors Peter and Stephane shared their creation with a few local colleagues. The response was so positive that they decided to take it to chiropractors worldwide.